Instagram , which has over 400 million users worldwide and has overtaken Twitter to become the second largest SNS after Facebook , has a clear user base, and has begun to actively operate corporate accounts .
Corporate accounts have to do more than just run Instagram to make it a successful promotion than personal accounts .
However, there are not many companies, especially small and medium-sized enterprises , that have the resources to hire a dedicated person for Instagram.
This time , we will introduce 5 Instagram management support tools that will make Instagram operations a little easier for those who use Instagram .
We hope that using these tools will save you some time and effort.
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5 useful tools that corporate Instagram management staff should use
1.Hashbook
This is a service that allows you to follow hashtags on Instagram . It supports four languages: Japanese, English, Korean, and Chinese.
Normally , when you follow a user on Instagram, the posts of the followed user are displayed on your timeline, but with this service, the timeline is formed by posts with the hashtag you follow .
You can also save your favorite photos and videos.
Since the service is synchronized with Instagram , you can not only see the feed of your own Instagram account, but also check later which photos you have liked .
Fee
It is available for free.
2.Later
This is a service that allows you to manage posting time on Instagram .
Even if you try to post regularly according to the user’s daily life time, you may find yourself concentrating on other tasks and end up past the posting time.
If you use Later, the person in charge will be notified by push notification when the appropriate time arrives, so you can post on the desired day and time.
However, Later does not automatically post to Instagram. This is because the terms of service stipulate that you must use Instagram’s official app
to post on Instagram . Therefore, when the scheduled post time comes, you will receive a push notification from Later to your mobile. When you open a push notification, the content is sent to Instagram and you can post safely.
It’s easy to use, just drag and drop images and videos to the desired day and time on the calendar.
Your computer and app will automatically sync, so you can also post images and videos from your computer to Instagram.
You can also manage multiple accounts , which is very convenient.
Fee
There are free plans and paid plans.
・Free
Reservation for posting up to 30 photos per month Number of accounts
that can be managed : 1 account Search and repost
・$9/month
Reservation for posting up to 100 photos and videos per month Number of accounts
that can be managed : 1 account Search and repost
・$19/month
Reservation for posting up to 250 photos and videos per month Number of accounts
that can be managed : 2 accounts Search and repost
・$29/month
Unlimited photo and video posting reservations Number of accounts
that can be managed : 3 accounts Account administrators: up to 3 people Search and repost
・$49/month
Unlimited photo and video posting reservations Number of accounts
that can be managed : 5 accounts Account administrators: up to 5 people Search and repost
・Custom price (for this, you need to contact the company that operates Later directly)
Unlimited photo and video posting reservations Number of accounts
that can be managed : Unlimited Account administrators: Unlimited Search and repost
3. InstaCalendar
This is a service that allows you to check the Instagram posting history of your company account . When checking your posting history on Instagram , you cannot go back by specifying a specific date or season.
If you use InstaCalendar, you can check things like, “What kind of photos did you post last Christmas?”
You can also check the ranking of posts with the most likes by month.
This service is especially useful when using Instagram to announce seasonal events or campaigns .
Fee
When using with iPhone, 240 yen is required at the time of installation. When using on
Android , you can install it for free, but you will be charged 122 yen within the app .
4.Crowdfire
This is a service that allows you to manage your following and followers on both Twitter and Instagram . On Instagram
, there is no way to check things about followers other than by checking the following or followers section on the profile page .
With Crowdfire, you can easily see who is following you but hasn’t followed you back, so you can check who is interested in your account .
Fee
There are free plans and paid plans. Please note that only menus related to Instagram are listed here
.
・Free Number of accounts
that can be managed : 1 account Whitelist/Blacklist: Up to 50
・$9.99/month Number of accounts
that can be managed : 2 accounts Whitelist/Blacklist: Up to 10,000 Account administrators: Up to 2 people
・$19.99/month Number of accounts
that can be managed : 5 accounts Whitelist/Blacklist: Up to 10,000 Account administrators: Up to 3 people
・$59.99/month Number of accounts
that can be managed : 20 accounts Whitelist/Blacklist: Up to 10,000 Account administrators: Up to 4 people
・$199.99/month Number of accounts
that can be managed : 100 accounts Whitelist/Blacklist: Up to 10,000 Account administrators: Up to 6 people
5.ICONSQUARE
This is an Instagram account management tool. It has the basic functions necessary for analysis, such as the number of
PVs and visitor attributes.
All of them are written in English, so we will introduce you to the points you should check at least.
Login
First, click the login button at the top right of the screen and log in with your Instagram account .
do an analysis
Clicking “Analytics” on the screen will take you to a page where you can view the analysis results.
The destination page displays three main items.
The things to pay attention to here are the top and middle boxes.
First, the box at the top shows the cumulative total of your account so far.
MEDIA: Total number of posts
LIKES RECEIVED: Total number of likes so far
COMMENTS RECEIVED: Total number of comments so far
FOLLOWERS: Total number of followers
FOLLOWINGS: Total number of followers
Next, the box in the middle shows information about your followers for the last 7 days. NEW FOLLOWERS: Users who newly followed
your account
in the last 7 days L O S T FOLLOWERS: Users who stopped following your account
in the last 7 days FOLLOWERS GROWTH: Total number of followers added in the last 7 days
View monthly data
Click on “Analytics” on the screen and on the bottom left of the page you will see an item called “Rolling month analysis”, click on it.
Here you can see the number of posts, comments, and likes in the past month. You can check the increase/decrease in the number of followers.
Know your posting habits
Click on “Analytics” on the screen and there will be an item called “Content” at the bottom left of the page , so click on this. On the page
you transitioned to, you can learn about posting habits, such as posting frequency and days of the week when posting is most frequent. The boxes you want to check here are “Density”, “Filter usage”, and “Tag usage”.
Density: (Right) Days of the week when posting is most frequent (Left) Time when posting is most frequently
Filter usage: Filter used Tag usage: Hashtag
used
Below the “Density” box, there is a small item that says “See how to adapt to your community schedule.” Clicking this will take you to a page
where the graph is displayed .
What you want to check here is the top graph.
This graph shows you which day of the week and around what time you post to get a better response from other users.
The larger the black circle, the better to post when that circle is displayed.
Fee
Usage fee is $2.40 per month.
From December 1, 2015, it became a paid service.
To get started, you can use a 7-day free trial.
summary
It is clear that the number of Instagram users will continue to increase in the future, and the effectiveness of promotions is expected to increase, but simply opening an account will not yield significant results.
After opening an account , you will need to make various efforts to reach out to your target users and increase your favorability.
Make full use of the tools we introduced this time to be able to write posts that will be liked by your target users as efficiently and effortlessly as possible.
