In recent years, the number of companies that provide DX solutions is increasing. Companies that have not progressed in IT do not have enough DX human resources who can promote DX, and they do not have enough time to write about DX promotion.
So there is a DX solution company that solves the DX problem of such companies. If you make good use of this company, you will be able to solve problems within existing companies by DX without falling behind in promoting DX.
In this article, we will explain DX solutions and introduce companies and cases that actually implement DX solutions.
Table of Contents
- What is DX Solution?
- What is DX
- 3 benefits of working on DX
- 1.Improve work efficiency/productivity
- 2.Increase earnings by creating new value
- 3.BCP measures
- 4 pre-preparations for introducing DX solutions
- Identifying organizational and service issues
- Select issues to ask DX solution companies
- Cost calculation for DX solution
- Effectiveness verification of DX solutions
- Introducing 5 DX solution providers
- DX Solution Co., Ltd.
- QUNIE Co., Ltd.
- Softtex Co., Ltd.
- Faurecia Corporation
- NEC (NEC Corporation)
- 4 examples of DX solutions
- Cubic Co., Ltd. Introduction of SmartHR
- Starbucks | Mobile App
- Ezaki Glico Co., Ltd. | Marketing Automation
- Kyocera Corporation | In-house DX
- Three points for successful DX promotion
- Presentation of management strategies and goals
- Securing human resources to promote DX
- Securing tools for promoting DX
- Keep the knowledge gained from the DX solution ready for use
- summary
What is DX Solution?
DX solution refers to solving corporate problems by utilizing DX. For example, IT tools can be used to solve problems such as labor shortages and cost shortages.
People outside the company propose IT solutions to the issues faced by the company and support their implementation.
What is DX
So what is DX in DX solutions?
DX is “aiming to acquire a competitive advantage by transforming a company’s existing products and services, organizational structure, business model, etc. through the use of IT technology.”
If you promote DX, you can expect not only to improve your business, but also to gain a market advantage and provide a new customer experience, so you can expect to improve your business performance.
3 benefits of working on DX
First of all, after understanding the outline of the DX solution, I will introduce three benefits of working on DX.
- Streamlining operations/Improving productivity
- Increase earnings by creating new value
- BCP measures
I will explain each.
1.Improve work efficiency/productivity
With DX, you can eliminate the cost of maintaining existing systems and wasted labor, and you can reduce costs and improve efficiency.
2.Increase earnings by creating new value
Highly accurate analysis using data can expand customer needs and convenience, and pursue “ease of use” of services.
As a result, businesses and services have characteristics that differ from their original forms, leading to the creation of new value.
3.BCP measures
BCP (Business Continuity Plan) is a plan for continuing business in an emergency such as a disaster.
Promoting digitization through the introduction of DX will lead to BCP measures, as it will make it easier to contact in the event of a disaster and protect information in the event of a disaster.
4 pre-preparations for introducing DX solutions
Four preparations are required before introducing the DX solution.
- Identifying organizational and service issues
- Select issues to ask DX solution companies
- Cost calculation for DX solution
- Effectiveness verification of DX solutions
I will explain each.
Identifying organizational and service issues
First, let’s think about the current organizational issues and service issues. If it is a service issue, a good method would be to survey customers.
If it is an organizational issue, we recommend that you interview all employees as much as possible, not the opinions of management.
Select issues to ask DX solution companies
After identifying some issues, let’s select the issues to ask the DX solution company. It is impossible or time-consuming to leave multiple tasks at once.
Let’s extract the issues to ask the DX solution company from the axis of cost and importance.
Cost calculation for DX solution
After selecting the issues to ask the DX solution company, we will estimate the cost. Once you’ve figured it out, prepare your costs.
Effectiveness verification of DX solutions
Let’s verify the effect of the DX solution. To that end, let’s clarify the goal of what kind of effect you want with the DX solution.
Introducing 5 DX solution providers
The following five companies provide DX solutions introduced this time.
- DX Solution Co., Ltd.
- QUNIE Co., Ltd.
- Softtex Co., Ltd.
- Faurecia Corporation
- NEC (NEC Corporation)
DX Solution Co., Ltd.
| Provided solution | Outsourcing of IT departments, outsourcing of web-related operations and updates |
| Service features | Professional supporters (DX supporters) who are strong in IT are in charge of the company’s IT department |
| Target company | Companies without DX human resources in the information system department |
QUNIE Co., Ltd.
| Provided solution | Digital Strategy/Customer Contact Reform/Value Chain/Business Platform/Periodic Operations/Core System DX/DX Infrastructure/DX Finance/DX HR |
| Service features | consulting style |
| Target company | Companies without DX human resources in the information system department |
Softtex Co., Ltd.
| Provided solution | Digital transformation that goes deep into management-level improvements such as operational efficiency, profit structure reforms, and corporate value creation |
| Service features | Focusing first on improving work efficiency, aiming to shorten the time required for high-load work |
| Target company | A company that wants to change its management policy with DX solutions |
Faurecia Corporation
| Provided solution | Visualization/prediction of demand/strengthening contact points with customers/data maintenance |
| Service features | Make appropriate decisions based on customer contact data and link it to UX innovation and IoT utilization |
| Target company | General |
NEC (NEC Corporation)
| Provided solution | Customer experience DX solution |
| Service features | Make appropriate decisions based on customer contact data and link it to UX innovation and IoT utilization |
| Target company | toC company |
4 examples of DX solutions
The following four examples of DX solutions are introduced this time.
- Cubic Co., Ltd. Introduction of SmartHR
- Starbucks | Mobile App
- Ezaki Glico Co., Ltd. | Marketing Automation
- Kyocera Corporation | In-house DX
Cubic Co., Ltd. Introduction of SmartHR
Cubic Co., Ltd., which is developing a digital marketing business, has introduced SmartHR developed by SmartHR Co., Ltd. The purpose is to improve operational efficiency and ensure information accuracy. The time it takes to actually join the company has been cut in half.
Starbucks | Mobile App
The Starbucks mobile app uses reinforcement learning technology to provide personalized product recommendations. Recommended products are recommended against the inventory of the nearest store, fixed-term products, user’s order history, etc.
Ezaki Glico Co., Ltd. | Marketing Automation
Ezaki Glico Co., Ltd. introduced marketing automation (MA) by salesforce.com to increase the rate of business negotiations. In particular, we have achieved results in stockpiled food services for corporations, and the order rate from inquiries has reached 100%.
Kyocera Corporation | In-house DX
Kyocera Corporation is a company that invests a large amount of money in in-house DX. Although we have not clarified the specifics, we plan to invest more than 10 billion yen per year in the next few years, and we are also recruiting in-house DX personnel.
Three points for successful DX promotion
The following three points are important to get closer to success in promoting DX.
- Presentation of management strategies and goals
- Securing human resources to promote DX
- Securing tools for promoting DX
I will explain each.
Presentation of management strategies and goals
Once management has decided on DX promotion, share goals and strategies. Also, present the data that underpins your goals and strategies.
The sooner you share it, the easier it will be to address questions and inquiries from those involved in promoting DX.
Securing human resources to promote DX
In promoting DX, let’s secure human resources for promoting DX.
Various people are needed, such as those who manage the promotion of DX and those who are involved in system construction and introduction.
Since it takes time and money to educate and promote DX with only in-house human resources, there is also a means of procuring human resources for promoting DX from outside.
Think about cost and time allocation, how much human resources are needed to promote DX, and whether it is necessary to procure them from the outside.
Securing tools for promoting DX
We need human resources and resources to promote DX. Let’s secure the tools for promoting DX. Even if you say tools for promoting DX, there are various means such as AI, IoT , VR , and AR.
Decide and introduce the necessary means and tools for your goals and strategies in promoting DX.
▶What is DX promotion? ｜Click here for an article explaining indicators, issues, and company case studies according to the guidelines>>
Keep the knowledge gained from the DX solution ready for use
After the DX solution, the knowledge gained from the solution should be ready for use. For that, we need DX human resources.
The following article is an article that explains DX human resources and an article that summarizes the points for developing DX human resources.
summary
This time, I explained about the DX solution. How was that.
Utilizing DX solutions will greatly help solve corporate issues. While referring to the cases and DX solution providers introduced this time, introduce DX solutions and improve your business performance.
