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Featured DX promotion company|Explanation of corona disaster DX promotion company / promotion points

Currently, in Japan, digitization is actively promoting “DX”, which enhances the competitiveness between companies.

However, many people are probably wondering, “How did companies actually promote DX?” and “How can they promote it?”

Therefore, this time, while introducing DX promotion companies that are attracting attention, we will also explain the points when promoting DX and the benefits of promoting DX.

Table of Contents

  • What is DX
  • What are the benefits of promoting DX?
    • 1. Operational efficiency/improved productivity
    • 2. BCP measures
    • 3. Improve customer experience
    • 4. Solve the shortage of human resources
    • 5. Response to globalization
  • Four noteworthy DX promotion companies and their respective initiatives
    • Tokyo Century Corporation|Automation of work by RPA
    • East Japan Railway Company | MaaS Efforts
    • Asahi Group Holdings, Ltd.|AI design utilization
    • Nippon Yusen Kabushiki Kaisha | Operation Schedule Formulation Support System
  • 5 examples of DX promotion during the corona crisis
    • Good Eat Company|Reduce work burden with cashless and digital order system
    • Restaurant sio | Order rush due to EC site construction
    • Tokyu Sports Oasis | Strengthening mail order
    • H.I.S | Providing virtual experience tours
    • Clasco|Non-face-to-face rental with virtual preview
  • [For DX staff] 7 steps to promote DX in the company
    • (1) Display of management strategy and vision
    • (2) Get consent from top management
    • (3) Creating a system for promoting DX
    • ④ Visualization and analysis of the current situation
    • ⑤ Digitization of business
    • (6) Digitization of business models
    • ⑦ Process evaluation and review
  • Key points when promoting DX in a company
    • Awareness reform of those in charge
    • Introduce from the field
  • Promote DX to improve corporate competitiveness

What is DX

DX (Digital Transformation) is “a company that utilizes data and digital technology while responding to drastic changes in the business environment to change services and business models based on the needs of society and customers .”

Many of the DX that are currently a hot topic are mainly DX from a business perspective. Creating is important.

What are the benefits of promoting DX?

Before introducing DX promotion companies, we will first explain the merits of promoting DX in order to explore “why companies are promoting DX” .

The following are the five benefits of promoting DX.

  1. Streamlining operations/Improving productivity
  2. BCP measures
  3. Improving customer experience
  4. Solve the shortage of human resources
  5. Response to globalization

I will briefly explain each.

1. Operational efficiency/improved productivity

By introducing DX, you can reduce costs and improve efficiency by eliminating system maintenance costs and wasted labor . In addition, it can be expected to improve the productivity of companies by streamlining and automating operations .

2. BCP measures

BCP (Business Continuity Plan) is a plan to continue business in an emergency such as a disaster.

If digitization is promoted in the introduction of DX, even in the event of an emergency such as the new coronavirus, it will be possible to respond quickly and flexibly, such as immediately shifting to telework.

3. Improve customer experience

Utilization of customer data by promoting DX can be expected to lead to improved customer experience .

For example, when utilizing customer data, we can provide services tailored to each customer, such as proposing more expensive services for customers with high purchase amounts and distributing coupons that increase the number of purchases for customers who make fewer purchases. I can do it.

In addition, as the customer experience becomes richer, the competitiveness between companies will be strengthened, so the promotion of DX will also lead to increased profits.

4. Solve the shortage of human resources

For example, if an attendance management system is introduced, the attendance management system will replace the work that had been done by the attendance manager, such as registering the attendance time of each employee and reflecting it in the monthly salary. The burden is reduced.

Since existing attendance managers can handle other tasks, the lack of human resources will be resolved if DX is promoted in this way.

5. Response to globalization

It is said that DX is not progressing in Japan because IT education is not as advanced as overseas. However, in order to connect with people around the world in globalization, the promotion of DX is essential.

It is said that if DX is promoted, it will be possible to respond to globalization.

Four noteworthy DX promotion companies and their respective initiatives

From here, we will introduce DX promotion companies that are attracting attention and explain their efforts.

The following four DX promotion companies will be introduced this time.

  1. Tokyo Century Corporation|Automation of work by RPA
  2. East Japan Railway Company | MaaS Efforts
  3. Asahi Group Holdings, Ltd.|AI design utilization
  4. Nippon Yusen Kabushiki Kaisha | Operation Schedule Formulation Support System

I will explain each.

Tokyo Century Corporation|Automation of work by RPA

Tokyo Century Co., Ltd. has introduced RPA to common operations that place a heavy burden on sales departments and branches.

By substituting software robots for simple tasks such as data entry, which had previously been performed by humans, we succeeded in dramatically improving operational efficiency.

In addition, in order to solve the problem of RPA that “each robot manufacturer has its own characteristics and work strengths and weaknesses”, the company produced “robots that manage robots” in-house.

As a result, we have efficiently centralized management of robots from various manufacturers, and have automated about 8,000 hours of work per year, about 90,000 cases, while performing accurate measurement of effects.

East Japan Railway Company | MaaS Efforts

East Japan Railway Company has built a “Mobility Linkage Platform” that allows users to search, arrange, and pay for transportation all-in-one. We are working towards the realization of

One of the initiatives is to provide “real-time route search” and “real-time train congestion status” that take into account train delays with the “JR East App”, which provides operation information and alternative transportation information.

Asahi Group Holdings, Ltd.|AI design utilization

Asahi Group Holdings, Ltd. utilizes AI technology for product package design.

First, AI learns consumer trends, trends, and materials required for design, and AI creates package designs based on them.

Since this AI is also equipped with a function to evaluate designs, it realizes design production from a consumer’s point of view.

Nippon Yusen Kabushiki Kaisha | Operation Schedule Formulation Support System

We have developed a navigation schedule planning support system for car carriers.

This system presents optimal schedules that could not be derived by manual calculations, and supports operational efficiency of flight operators.

By linking with in-house systems such as SIMS that collect operational data for each ship in a timely manner, and specifying conditions such as ports of call and the number of loading and unloading, hundreds of thousands of simulations can be performed in a short period of time, and results can be obtained. We will present the optimal sailing schedule for each ship, such as arrival date and time to the port of call, sailing speed settings, etc.

5 examples of DX promotion during the corona crisis

The following are five examples of DX promotion in the corona crisis.

  1. Good Eat Company|Reduce work burden with cashless and digital order system
  2. Restaurant sio | Order rush due to EC site construction
  3. Tokyu Sports Oasis | Strengthening mail order
  4. H.I.S | Providing virtual experience tours
  5. Clasco|Non-face-to-face rental with virtual preview

I will explain each.

Good Eat Company|Reduce work burden with cashless and digital order system

Good Eat Company, a subsidiary of Cafe Company, which operates “WIRED CAFE”, has introduced digital technology provided by NTT Docomo into its stores through a capital tie-up with NTT Docomo.

As a result of introducing cashless and digital ordering systems provided by DOCOMO at stores, the burden of cash register and customer service work on employees has been reduced, leading to improved customer satisfaction.

Restaurant sio | Order rush due to EC site construction

SORANOIRO Co., Ltd. has started mail-order sales of ramen kits so that you can enjoy the taste of SORANOIRO at home after the spread of the new coronavirus infection.

Initially, it was a provisional system for receiving orders by e-mail, but due to the great response, we built an EC site using the online shop creation service BASE.

Although the sales price on the EC site is more expensive than the price set in the physical store, orders have been pouring in, and the EC site construction has been successful.

In addition to SORANOIRO, Menya Musashi and AFURI from ramen shops, and Kushikatsu Tanaka and Tsukada Nojo from izakaya business are newly embarking on EC business.

Tokyu Sports Oasis | Strengthening mail order

Tokyu Sports Oasis, which operates sports affairs in about 40 locations in Japan, has doubled its sales by focusing on the mail-order business.

Against the backdrop of the spread of the new coronavirus, sales temporarily dropped to zero.

Under such circumstances, we focused on the mail order business, and the sales of the mail order department, which was about 10% of the total, doubled from March 2020 compared to February 2020 results.

H.I.S | Providing virtual experience tours

HIS offers an online virtual experience tour.

Various virtual tours were held, such as “Tourism seminar that you want to go | World Heritage Iguazu Falls!” and “Enjoy NY with an online drinking party! Virtual craft beer tour”.

We have a lineup that allows a wide range of users to participate, such as those that can participate for free to $10.

Clasco|Non-face-to-face rental with virtual preview

Clasco, a real estate company, has started “non-face-to-face rental” that allows you to complete the contract without face-to-face, using web customer service and virtual previews.

We are promoting the digitalization of customer service by realizing “single viewing” where you can apply from the Internet and go to the store to get the key to the preview and see the preview by yourself, as well as online explanations and document procedures.

[For DX staff] 7 steps to promote DX in the company

From here, we will introduce 7 steps to promote in-house DX for corporate DX managers.

The procedure for promoting DX introduced this time is as follows.

  1. Posting management strategies and visions
  2. Obtain top management consent
  3. Creating a system for promoting DX
  4. Visualization and analysis of the current situation
  5. Digitalization of operations
  6. Digitalization of business models
  7. Process evaluation/review

I will explain each.

(1) Display of management strategy and vision

In order to promote DX, it is necessary to have a management strategy and vision such as “Why are you working on DX?” Instead of aiming at DX, think of DX as a means to achieve a goal.

In a changing society, it is important to create and share specific goals, such as “what to aim for with DX,” in order to create new value that enhances competitiveness.

(2) Get consent from top management

DX can also bring about major changes in companies themselves. In order to promote fundamental reforms, the understanding and consent of management is necessary.

With the realization of DX, even when developing a new business, the consent of the management will be required, so management will also be required to understand the necessity of DX.

(3) Creating a system for promoting DX

Let’s build an organizational structure that can continue to promote DX. It is necessary to have a system that can smoothly implement the following cycle.

(1) Create a hypothesis → (2) Implement measures → (3) Verify using data

It is also important to secure and develop human resources responsible for DX, and to build a coordinated organizational operation system.

④ Visualization and analysis of the current situation

Visualize and analyze the current state of your own system, such as an existing complicated system, and improve it.

By grasping the current situation such as “Is the system coordinated?”, it becomes clear whether the current system needs to be reviewed.

⑤ Digitization of business

Digitize your analog business.

The use of digital technology, such as the active introduction of web applications and cloud services, will lead to more efficient operations and reduced costs.

(6) Digitization of business models

By incorporating digital technology into existing businesses, new profits and value can be expected to be created.

If a new business model is realized, there will also be a possibility of conversion to a new business.

⑦ Process evaluation and review

To promote DX, it is important to evaluate and review the process on a regular basis.

Evaluate the progress of DX and its effects, and repeatedly review and improve the process in order to realize DX more efficiently.

Key points when promoting DX in a company

From here, we will introduce two points for promoting DX in a company: ” Reform the awareness of the person in charge ” and ” Introduce from the front line”.

Awareness reform of those in charge

The promotion of DX requires not only the cooperation of on-site employees, but also the cooperation of managers and on-site managers.

Instead of leaving the promotion to the employees in charge of DX, first of all, managers and managers understand “what kind of value can be created by doing DX, and what kind of change and effect can be expected?” Let’s involve the whole and proceed with DX.

Introduce from the field

When incorporating DX into a company, start working on the site.

This is because the results will be reflected more quickly if the DX conversion is started from the site rather than starting from the manager.

There are two reasons why DX in large organizations does not go well: “not involving the field” and “the scope of the goal is too large”.

In order to utilize and expand the introduction, it is important to “set goals, analyze the current situation, and subdivide the steps toward it” as described above.

By accumulating small successful experiences in subdivided steps, not only the site but also the entire organization will find the value of DX conversion and greatly expand the possibility of expansion.

If you want to realize DX conversion of the entire organization, start with the site where the impact of the introduction is easy to understand, accumulate small successes and expand to the entire organization.

Promote DX to improve corporate competitiveness

This time, we introduced the benefits of promoting DX and examples of companies that are actually promoting DX.

Let’s promote DX in our company and strengthen the competitiveness of the company.

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