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Thorough comparison of MA tools that can be used for free [2022] !

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There may be some people who want to introduce a marketing automation tool, but are reluctant to suddenly invest in the cost.

In such cases, free marketing automation tools are the way to go. It’s limited in functionality, but it’s great for comparing tools.

This time, I will explain the marketing automation tools that can be used for free and their advantages and disadvantages. Use this article as a reference and give the free tool a try.

Table of Contents

  • 3 benefits of introducing marketing automation for free
    • ① No cost
    • ② You can compare before introducing the paid version
    • ③ Use only necessary functions
  • Two Disadvantages of Free Tools
    • ①Limited
    • (2) Possibility of termination of service
  • Three comparison points of tools
    • ①BtoB or BtoC
    • ②Is the necessary function installed?
    • ③Is there a support system in place?
  • 2 Free Marketing Automation Selections
    • ①BowNow|Simple and easy for anyone to use
    • ②SalesAutoPilot | Unlimited number of leads
  • 3 marketing automation options with a free trial
    • ①MAJIN|Can acquire customers through channel distribution
    • ②ListFinder|Efficient sales by effectively utilizing customer information
    • ③Marketing Hub|Marketing effects can also be analyzed
  • You can also participate in MA free seminars and learn how to use it.
  • What is marketing automation
    • What types of companies should use marketing automation?
  • Conclusion | Let’s start with free marketing automation

3 Benefits of introducing marketing automation for free

Here are some benefits of using marketing automation for free. Here are the three benefits:

  1. No cost
  2. You can compare before introducing the paid version
  3. Use only the functions you need

① No cost

If you introduce a tool that you can use for free, you won’t have to pay the monthly cost of using a normal tool. If you are worried about suddenly investing money in the introduction of a new tool, try using the free tool first.

If you want to remove the restrictions, it is a good idea to upgrade to a paid plan because the functions are often limited when you can use it for free.

② You can compare before introducing the paid version

With so many marketing automation products out there, it can be hard to know which tool to use. In such cases, take advantage of the free trial version of the tool.

Take advantage of the free versions of multiple tools and implement the one you feel is best suited for your company. We recommend that you identify the features of each tool at the stage of using the free version.

③ Use only necessary functions

Free tools often have limited functionality, but the features available for free may be sufficient. If you don’t need the features of a paid tool, you can improve your work efficiency with just a free tool.

If you use only the functions you need for free, it can be said that the cost performance is quite high.

Two Disadvantages of Free Tools

There are two disadvantages of using free tools.

①Limited

Free tools have limited functionality.

For example, “BowNow” can be used for free, but if it is free, you cannot send emails, display a list of acquired cookies, or link with Salesforce. To use these features, you need to upgrade to a paid plan.

If you feel that the free range is not enough, please contact the service provider for pricing plans.

(2) Possibility of termination of service

For free tools, the service may end suddenly.

There are many free tools that have actually ended their service. If you use a free tool, be sure to back up your customer data in case the service ends .

Three comparison points of tools

Here are three things to keep in mind when comparing tools. The following three points are introduced here.

  1. For BtoB or BtoC
  2. Does it have the features you need?
  3. Do you have a support system in place?

①BtoB or BtoC

Marketing automation is for BtoB (abbreviation for Business to Business, a form of business that provides services to companies) and BtoC (abbreviation for Business to Consumer, a form of business that provides services to individuals) It is divided into those for The number of leads supported for BtoB and BtoC differs greatly.

When purchasing a product or service for an individual, it does not take much time to make a decision to purchase. For this reason, tools for BtoC come up with measures with a sense of urgency.

However, companies take time to make decisions, so B2B tools are suitable for long-term analysis and policy formulation. Even if you are a BtoB company, if your company has a large number of leads, it is a good idea to choose a tool that supports both BtoB and BtoC.

②Is the necessary function installed?

Make sure it has all the features you need for your company.

For example, marketing automation tools can do a wide range of things, such as email distribution functions, template functions, and customized advertising functions. Among them, choose a tool that specializes in the functions you need .

Free tools often have limited functionality, so consider upgrading to a paid plan eventually. If the free version is enough for you, we recommend that you keep using it.

③Is there a support system in place?

There are many marketing automation tools, but among them, we recommend products that include follow-up after introduction. In particular, if there are few IT personnel in your company, we strongly recommend a tool with a well-established support system .

Make sure there is a service that will respond immediately if you have a problem with the tool. The free version may not include the support you are using, so if you need individual follow-up or technical support, consider upgrading to the paid version.

2 Free Marketing Automation Selections

Here are two tools that you can use for free. The two tools I will introduce here are:

  1. BowNow|Simple and easy for anyone to use
  2. alesAutoPilot | Unlimited number of leads

①BowNow|Simple and easy for anyone to use

BowNow is free marketing automation.

It is a tool that allows you to use only the really necessary functions on a simple management screen. Since it does not require complicated settings and is specialized for ease of use, it can be said that it is easy to introduce even if there are few IT and marketing personnel.

You can continue to use it for free for a long time, so you can introduce it without worrying about the cost. If you want to use the mail delivery function and the function to link with Salesforce, you need to upgrade to the paid version.

Recommended for companies like this

Since it is free and easy to create an account, it is recommended for those who want to try marketing automation for free. A free account can be issued from the link below.

②SalesAutoPilot | Unlimited number of leads

SalesAutoPilot images

SalesAutoPilot has unlimited leads even in the free version . Also, you can send up to 400 emails per month.

If you want to increase the number of accounts and the number of emails delivered, you need to pay, but if you don’t need it, you can continue to use it for free. The only supported language is English, so you need to take measures until you get used to it.

Recommended for companies like this

It is recommended for companies considering long-term use because the number of leads is unlimited even within the free range and the mail delivery function can be used. However, since the only supported language is English, we need personnel with excellent English skills. If you have staff with high English proficiency in your company, you should be able to use it without any problems.

3 Marketing automation options with a free trial

We will introduce three tools that are usually paid, but you can use a free trial for a limited time.

  1. MAJIN | Customers can be acquired through channel distribution
  2. ListFinder|Efficient sales by effectively utilizing customer information
  3. Marketing Hub | Analyze marketing effectiveness

①MAJIN|Can acquire customers through channel distribution

MAJIN is a tool that can deliver information to customers through various delivery channels such as email, LINE, pop-up notifications, and SMS . It is useful for acquiring new customers because it can be distributed through channels suitable for each customer.

In addition, it can be automatically linked with the sales support tool “Chikyu”. Therefore, it is possible to strengthen the cooperation system in the marketing and sales fields. It can be said that it is a tool that is easy to start using because it is a domestic tool and the support system is also substantial.

Recommended for companies like this

MAJIN allows you to change the distribution channel according to the situation, so it is recommended for companies that want to acquire new customers through information distribution. In addition, since it can be linked with the sales support tool “Chikyu”, it is also recommended for companies that have already introduced “Chikyu”.

②ListFinder|Efficient sales by effectively utilizing customer information

ListFinder is a domestic tool for BtoB companies. The main feature is that you can organize prospective customer information and select customers who are highly motivated to buy .

It’s a simple and easy-to-use tool that helps you streamline your sales activities. In addition, business card information managed by SanSan and customer data accumulated in Salesforce can be linked.

Recommended for companies like this

ListFinder can work with SanSan and Salesforce, and specializes in information management.

Companies already using these tools will be able to manage customer information more efficiently with ListFinder. Companies planning to introduce SanSan or Salesforce in the future should also consider introducing ListFinder.

③Marketing Hub|Marketing effects can also be analyzed

Marketing Hub is a tool provided by Hubspot.

Marketing Hub is equipped with a chatbot function that interacts on the website with prospective customers who are interested in the product, and an e-mail distribution function. You can also check reports that show the effectiveness of your marketing at a glance.

Greater results can be expected by linking with other Hubspot products and Salesforce. In addition, customer support in Japanese is also available.

Recommended for companies like this

Marketing Hub is recommended for companies that want to not only acquire new customers, but also measure the results of their marketing strategies .

Reports help you understand your accomplishments and help your team stay connected. It also makes it easier to set goals, so it is recommended for companies that emphasize reporting functions.

You can also participate in MA free seminars and learn how to use it.

Cloud Circus, the company behind BowNow, offers free marketing automation seminars . You can participate even if you do not use BowNow, so let’s first participate in the seminar and acquire knowledge of marketing automation.

In addition, seminars are held to disseminate BowNow operation methods and usage methods for users who use BowNow regardless of whether it is a free plan or a paid plan. Take advantage of seminars and study sessions to get the most out of your tools.

What is marketing automation

Marketing automation is the automation of some processes in marketing . Instead of automating all processes, we automate data analysis and information distribution to customers.

By automating some processes, you will have more time to spare, which will allow you to spend more time on strategy formulation and sales activities . Higher quality marketing strategies and sales activities will increase opportunities to acquire new customers.

What types of companies should use marketing automation?

Marketing automation can automate tasks that would otherwise be time-consuming to do manually. Therefore, it is recommended for companies that want to streamline their operations and eliminate staff shortages.

Marketing automation tools are expensive to implement, but you can keep costs down by using free tools and identifying the features you really need. Please try to introduce it to companies aiming to improve business efficiency and eliminate staff shortages.

Conclusion | Let’s start with free marketing automation

Marketing automation is very convenient and attracting attention, and the market size is expanding day by day.

On the other hand, there is also a problem that it costs a huge amount when it is introduced . Decide what functions your company needs and try it out with a free tool first to make good use of it .

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