- Domestic SFA share rate ranking 2020
- 5th place|Senses
- 4th place｜e-Sales Manager
- 3rd place｜Knowledge Suite
- 2nd place｜Sales Force Assistant
- 1st place｜kintone
- Three SFA comparison points other than shares
- ①Are you able to use the functions?
- (2) Cooperation with other tools and mobile compatibility
- ③For toB or toC | Suitable companies
- SFA introduction rate of domestic companies
- Improve your sales with SFA
Domestic SFA share rate ranking 2020
We will introduce SFA with a high share rate as of 2020, starting from the 5th place.
- 5th place｜Senses
- 4th place｜e-Sales Manager
- 3rd place｜Knowledge Suite
- 2nd place｜Sales Force Assistant
- 1st place｜kintone
5th place|Senses
Share (number of companies that have introduced)
1300 companies (as of 2019)
function
- Acquisition of external information
A function that can automatically acquire information on business partners (company profiles, press releases, securities reports, financial information) - action management
- Comment function
- Reporting function
- Multi-device compatible
- Support function
cost
- Starter
From 25,000 yen per month
Including 5
users 5,000 yen per additional user per month
Free trial available
Minimum plan for small businesses - Growth Starting at
¥100,000 per month
Including 10 users
¥10,000 per additional user per month
Free trial available
Basic plan to support the growth of all sales organizations - Enterprise
From 300,000 yen per month
, including 20 users,
15,000 yen per additional user per month
Powerful plan with customizability and AI functions
4th place｜e-Sales Manager
Share (number of companies that have introduced)
More than 5,500 companies｜Continued use 95%
function
- Sales support
- Customer management
- Business card/connection management
- Information sharing
- marketing
- BI
- smartphone app
- Core system/data linkage
- Security
- Installation environment
cost
- Standard
¥11,000/month/per user
A license that allows you to use all the basic functions necessary for customer management and sales management - Knowledge share (viewing only)
¥6,000/month/per user
License to refer to history, etc., without being able to register project information or negotiations - Schedule share (groupware only)
¥3,000/month/per user
License that allows you to use functions other than registration and reference of project information and business negotiation information
3rd place｜Knowledge Suite
Share (number of companies that have introduced)
6,500 companies
function
- Customer management function
- Commercial management function
- Aggregation/analysis function
cost
- SFA Standard
Monthly fee 50,000 yen
Number of IDs: Unlimited / Capacity: 5 GB
(8,750 yen/month for excess 1 GB) - SFA Professional
Monthly fee 80,000 yen
Number of IDs: Unlimited/Capacity: 50GB
(8,750 yen/month for each excess GB)
2nd place｜Sales Force Assistant
Share (number of companies that have introduced)
8,000 companies (as of 2020)
function
- Sales support function
- Anniversary notification function
- Gamification features
- Groupware “NI Collabo 360” cooperation
cost
- Cloud
3,500 yen per month (customer deepening) ~
667 yen per month for 5 years of on-premise use (customer cultivation)
1st place｜kintone
Share (number of companies that have introduced)
Over 15,000 companies (as of 2020)
function
- Daily report Application for recording
daily work details, reports, impressions, etc.
Project management Application
for recording not only the accuracy and amount of orders received, but also the history of activities for each customer project. - Inquiry management
An application that records the contents of inquiries and response history from customers - Recruitment interview management
An app that shares candidate data and interview progress with the team - Task management
An app that allows you to register the person in charge, deadline, progress, etc. for each task and share it with members - Application for Transportation Expenses
An application to apply when there is an advance payment for transportation expenses, such as a visit.
cost
- Standard Course Monthly fee
: 1,500 yen/
user - Light course
Monthly charge 780 yen/1 user
*Contract available from 5 users
Three SFA comparison points other than shares
In addition to the share rate in SFA, we will introduce three important selection points.
- Are you able to use the functions?
- Links with other tools and mobile support
- For toB or toC | Suitable companies
①Are you able to use the functions?
There is no point in introducing an SFA tool if you can’t master its functions. However, some employees who use SFA tools may not be able to use them. Choose a tool that even those people can use.
Among the SFA tools, there are tools that reduce the number of times of entering characters by mail/calendar linkage and selection formulas. On the other hand, there are tools that take time to set up and support only seminars.
If the product has a free trial, it would be a good idea to try it once to see if you can master it.
(2) Cooperation with other tools and mobile compatibility
If you can link with other tools such as email and calendar, it is convenient because you can prevent omissions and link with schedule immediately.
There are also tools that can work with employee location information. It’s convenient because you can see in real time how fast your employees are working.
There are tools that are pre-determined which tools can be linked from the beginning, and tools that can be linked with other tools depending on customization.
If there is an API, it can be linked with other tools. API , short for Application Programming Interface, is a tool used to build and integrate applications and software.
In addition, if it is mobile-friendly, it is a convenient function for sales people who have smartphones.
③For toB or toC | Suitable companies
Some SFA tools are for B-to-B and others for C-to-C. ToB is for corporations such as companies, and toC is for consumers.
For example, SFA tools for toB and SFA tools for toC have different customer information, such as the presence or absence of customer company information, so there are differences in the input stage. In addition, there are SFA tools that are suitable for companies such as restaurants and real estate, so it is a good idea to consider tools that suit your industry.
Choose a tool that fits your company. Combining the axis compared in the ranking with the SFA comparison points introduced here will create the selection axis as shown in the figure below. Use it as a reference when selecting an SFA tool.
SFA introduction rate of domestic companies
According to a survey of private-sector companies in Japan, only 9% in 2012 had introduced SFA and CRM. However, when the same survey was conducted in 2018, the result was that 28% had introduced it, indicating that the market size has expanded in a few years.
Improve your sales with SFA
This time, we introduced SFA with a high market share. Let’s automate the business in sales activities with SFA and improve the issues.
