EC sites (net shops) have been used a lot in recent years.
According to the Ministry of Internal Affairs and Communications’ 2015 Survey on People’s Awareness of New ICT Services and Technologies for Solving Social Issues, 72.2% of all people use online shopping. (Source: Ministry of Internal Affairs and Communications 2015 White Paper on Information and Communications Internet Shopping Usage )
Many people are using online shopping.
Recently, the impact of the new coronavirus has prompted people to refrain from going out, and more people are shopping online instead of in physical stores.
Therefore, some people may consider building an EC site.
This time, I will introduce how to make an EC site.
- 4 ways to create an EC site-comparing tool features and costs-
- 1. Open source EC site
- 2. Package type EC site
- 3. Full scratch EC site
- 4. ASP EC site
- EC construction tool selection points
- Do you have the features you need?
- Is it a sustainable cost?
- Build your e-commerce site and increase your sales
4 ways to create an EC site-comparing tool features and costs-
Before creating an EC site, let’s first understand the types of EC site construction.
There are four ways to create an EC site. I will explain the characteristics of each and introduce specific tools and their characteristics.
Let’s find a suitable tool from the characteristics of each EC site construction tool and EC site construction tool.
1. Open source EC site
It is a construction method that customizes software that can be used free of charge.
An example of an open source EC site: Choose EC-CUBE as a means of building an EC site
- You can choose from EC site construction methods such as EC construction partner, EC construction site cloud version, EC construction site data version
- Security can be strengthened by adopting the “dual license method” that allows you to select either a free GPL license or a paid commercial license.
- The cloud version starts immediately with settings
- The download version can be used by installing it on your own server for free.
- Cloud version: From 7,800 yen per month
- 2 week free trial available
2. Package type EC site
This is a construction method that utilizes developed EC software.
It is application software for creating a mail-order site, and it is used by installing it on a contracted rental server.
Package type EC site example: If you want to choose from EC site packages that match your store style, “SI Web Shopping”
- Packages are available for single store type, mall type, and overseas EC, so you can build an EC site that matches the type of store.
- The latest version supports “PayPay payment” as standard
Select a template and set products, payment methods, etc.
3. Full scratch EC site
It is a construction method to develop the system design of the EC site from scratch.
Since the EC site is created from scratch, you can create the EC site most freely.
Full-scratch EC site example: If you want a production company to handle everything from product photography to registration, “DS2.0”
You can request product photography, product registration, and shipping work, so even if you have no experience building an EC site, you can complete the EC site with peace of mind.
Director takes over from construction to operation
4. ASP EC site
This is a construction method that utilizes EC site construction services. The initial cost is very low, but the design may be limited.
ASP EC site example: “BASE” where you can start an EC site for free
- You can build an EC site just by choosing your favorite theme and customizing it.
- The design can be edited in HTML, so the design is flexible.
- You can expect to acquire many customers because you can open a store in an EC app used by 7 million people
- Enter the shop URL, email address, and password to register.
- Create products using apps and linked services in BASE
- Register products and sell them with your account on BASE
EC construction tool selection points
Do you have the features you need?
Determine the necessary functions in advance, and select whether or not the built EC site has functions such as payment functions, order management, order management, and email distribution.
Some EC site building tools have functions that lead to attracting customers, promoting sales, marketing, and improving customer satisfaction.
Not only can you create and operate an EC site, but there are also EC site building tools that have functions that lead to increased sales, so let’s decide what kind of functions you need to operate your EC and make a selection.
Is it a sustainable cost?
Companies building a new EC site need to check the initial cost and monthly operating cost because creating an EC site will affect the internal budget and monthly operating costs.
Also, since you will be using the EC site continuously, think about the cost that you can continue to use when selecting.
In order to avoid running up the EC site and making it difficult to continue operating the EC site, let’s first determine the cost of running the EC site.
With a full-scratch EC site, you can build an EC site from scratch, so it is flexible and easy to bring out originality, but on the other hand, it costs more when compared to other EC site construction methods.
If you can’t afford to spend a lot of money on creating an EC site, we recommend an open source EC site or an ASP EC site.
Build your e-commerce site and increase your sales
First, decide the purpose and selection points for building an EC site, and then create an EC site with an EC site construction tool that matches it.
However, you can’t expect sales just by building an EC site, so build an EC site that meets the purpose of your organization, attract customers, and advertise to improve sales.