List of companies selected for DX Brand 2021 | From selected points to acquisition secrets!

As all elements are digitized, DX is becoming an even more important factor in improving corporate value over the medium to long term.

Various certification and selection systems for DX have emerged, led by the Ministry of Economy, Trade and Industry.

In this article, we will thoroughly explain the DX brand, from what the DX brand is, to the benefits, analysis of the evaluation axis, and the difference from the DX certification.

[Must read for beginners] What is DX stock?

As society changes, companies need to formulate management visions and business models that take into account the risks and opportunities that digital technology-induced changes bring to the company, and present management strategies that incorporate digital technology to stakeholders as a means of doing so.

In addition, it is important for management to play a role of governance by disseminating information to stakeholders by demonstrating leadership and reviewing strategies through understanding and analysis of issues.

The Ministry of Economy, Trade and Industry (METI) considers what management should do to improve corporate value, and in particular, what kind of dialogue with stakeholders is required as a major role of management.

In conjunction with these movements, we are considering “DX stocks” in the form of “aggressive IT management stocks” that focus on DX.

In this initiative, from among companies listed on the Tokyo Stock Exchange, companies that have built internal mechanisms to promote DX that lead to improved corporate value and have demonstrated excellent digital utilization results are selected. will be

The aim is to spread the target corporate model widely and to encourage a change in management’s awareness of the importance of IT utilization.

In addition, we have created a framework for receiving evaluations through introductions to stakeholders, including investors, and are working to further promote DX by companies.

Two benefits of being designated as a DX stock

The merits of being designated as a DX stock are the following two points.

1. Useful for organizing issues and setting direction when promoting DX
2. Improving corporate brand power and increasing corporate value

I will explain each.

Useful for organizing issues and setting direction when promoting DX

The first is that it helps companies organize issues when promoting DX.

To receive DX certification, it is necessary to comply with the basic matters of the Digital Governance Code and meet the certification criteria. The Digital Governance Code is a summary of the responses and guidelines required of managers in promoting DX.

Since the points necessary for promoting DX are clarified, it is possible to organize the points of discussion and clarify the direction of DX to proceed.

There are many companies who feel the need for DX but do not know the specific measures and are worried. For such businesses, the DX certification system will organize issues and provide direction.

Improving corporate brand power and increasing corporate value

The second is to improve the company’s brand power and corporate value.

As the world rapidly digitizes, DX is essential to maintain the competitiveness of companies in the future. A situation in which DX does not progress has a negative impact on a company’s competitiveness and credibility, and it also affects the company’s brand power and corporate value.

By being selected as a DX brand, we can receive approval from the government as a company that is making excellent efforts related to DX. This can be a great advantage in improving the brand power of the company and increasing its corporate value.

Analysis of evaluation criteria for DX stocks

The Ministry of Economy, Trade and Industry has announced the characteristics of companies selected as DX stocks. Based on the content, we will analyze the elements necessary to be selected as a DX stock below.

About DX brand companies

Looking at the list of DX brands and DX noteworthy companies, it seems that there are many large companies.

According to the analysis results of the Ministry of Economy, Trade and Industry, it has been announced that branded companies and noteworthy companies are relatively large in size, and companies that apply for DX certification are larger than those that have not applied.

A possible reason for this is that the survey targets are limited to companies listed on the Tokyo Stock Exchange. In addition, it is the current situation that companies that actually achieve results are limited to large-scale companies among them.

The difference between DX brand companies is “strategy”

The difference between a DX branded company and a company that has not applied for DX certification is particularly in the business model and strategy.

The common point of DX stocks is that they are companies that have formulated a vision based on the digital external environment.

Furthermore, it is a company that has built a business model to realize its vision, is leading the ecosystem and collaboration between companies to realize the business model, and is a company that has materialized the business model and incorporated it into its strategy. . Companies that are clear about this trend tend to be highly evaluated.

Information dissemination for DX promotion

In relation to governance, there is a tendency for DX-related information transmission and communication to be active among DX stocks and DX noteworthy companies.

For example, there is a strong tendency for DX-related messages to be sent by top management at DX stocks and DX noteworthy companies.

In addition, top management tends to communicate regularly with the person in charge of DX promotion and show an attitude of not leaving everything up to them.

Top management is involved in identifying and analyzing digital and IT-related issues, reviewing strategies, etc., and reports and discussions on DX promotion are held at management meetings such as the board of directors.

The Ministry of Economy, Trade and Industry is requesting that top management take leadership in promoting DX, and the results of this survey can be said to be in line with such requests.

DX Brand 2021 & DX Featured Companies 2021 company list and initiatives

From here, we will introduce the list of DX Brands 2021 & DX Featured Companies 2021 and their initiatives.

1. 28 companies selected as DX stock 2021
2. 20 companies selected as DX Featured Companies 2021
3. 11 companies selected as digital x corona countermeasure companies

28 companies selected as DX stock 2021

28 companies were selected for DX Brand 2021, including 2 Grand Prix companies. The list of selected companies is as follows.

20 companies selected as DX Featured Companies 2021

20 DX Featured Companies 2021, which were highly evaluated for their efforts, were selected, although they are not as good as DX brands. The list is below.

11 companies selected as digital x corona countermeasure companies

The following 11 companies were selected as digital x corona countermeasure companies.

What are the efforts of the two Grand Prix companies?

The two 2021 Grand Prix winners are Hitachi and SRE Holdings.

“Lumada” is one of Hitachi’s initiatives that has received particularly high praise. It is a mechanism to help customers solve problems by utilizing Hitachi’s ecosystem.

SRE Holdings has a unique business model of providing AI solutions and tools for the real estate and financial industries based on the data obtained from the real estate business.

This point has been highly evaluated, such as “when you ask the original meaning of DX, you have come up with a business practice that was not in Japan”, which led to this Grand Prix award.

Both companies have been praised for facing DX head-on and using digital technology to come up with business models that only they can do.

4 steps to acquire “DX brand”

The four steps to acquire a “DX brand” are as follows.

1. Selection of target companies
2. primary evaluation
3. Secondary evaluation
4. Final examination

I will explain each.

(1) Selection of target companies

About 3,700 domestic companies listed on the Tokyo Stock Exchange are covered.
This includes companies that have been selected as “Competitive IT Strategy Stocks” and “Notable IT Strategy Companies” in the past.

We conducted the “Digital Transformation Survey 2020” targeting about 3,700 of these listed companies. Of these, 535 companies that submitted entries were selected.

②Primary evaluation

Based on the questionnaire survey submitted by the entry companies and the three-year average ROE, the “DX Brand Evaluation Committee” will perform scoring and select companies that meet a certain standard or higher as candidate companies.

③Secondary evaluation

For the candidate companies selected in the primary evaluation, the “DX Brand Evaluation Committee” will evaluate the responses to the questionnaire survey submitted by the entry companies. Here, we will evaluate the “positioning of DX in the management vision,” “DX efforts (reform of business and operations),” and “efforts related to DX promotion.”

④Final examination

Based on the results of the secondary evaluation, the final examination will be conducted by the “DX Brand Evaluation Committee”. Then, excellent companies in each industry are selected as “DX Brand 2020”.

In addition, from the perspective of expanding the base of DX, from among the companies that were not selected for the “DX Brand 2020”, companies with high overall evaluations and companies that are implementing noteworthy initiatives will be evaluated for DX Brands. “DX Featured Company 2020” has also been selected by the committee.

Furthermore, in order to strongly support the promotion of DX, which contributes to strengthening the competitiveness of companies, among the companies selected for “DX Brand 2020”, companies that have been evaluated as “leading companies in the digital age” beyond the boundaries of industries , will be selected as “DX Grand Prix 2020”.

What is the difference between DX brand and DX certification?

The “DX certification” system certifies that a system that can promote DX is in place.

This is based on the “Law for Partial Revision of the Act on Promotion of Information Processing” which came into force on May 15, 2020. Businesses that make excellent efforts based on the guidelines called the “Digital Governance Code” formulated by the government. is a system certified by the Ministry of Economy, Trade and Industry.

This is not limited to listed companies, but all businesses are eligible, and applications, examinations, and certifications are conducted throughout the year, which is the difference from DX brands.

In order to be designated as a DX brand, it is necessary to apply for the DX certification system. I have.

Therefore, it is recommended that you first consider your company’s response with the goal of obtaining DX certification.

The actual survey items are based on the same “Digital Governance Code” for both “DX Certification” and “DX Brand”.

Summary of DX stocks

In this article, we introduced the DX stock.

Acquisition of “DX Brand” and “DX Certification” requires not only the introduction of systems and utilization of data, but also the formulation and publication of a management vision based on society using digital technology.

The specific efforts of each company selected as the DX Brand 2021 are also specifically introduced in the “DX Brand 2021” Selected Company Report published by the Ministry of Economy, Trade and Industry.

Being selected as a DX brand and obtaining certification are not the only goals, but by setting easy-to-understand goals, the image of DX becomes clearer, and it is also a good opportunity for all members of the company to proactively take on challenges. .

How about using this article as a reference to promoting DX with the goal of being selected as a DX brand or obtaining certification?