Attracting customers and promoting sales are important in the operation of a restaurant.
HP (homepage), leaflets, gourmet sites, SNS, etc. are cited as media used for attracting customers and promoting sales at restaurants, but the most important of them is the HP (homepage).
This time, we will explain the necessity of creating a website (homepage) for restaurants, introducing free HP (homepage) creation tools, and their advantages and disadvantages.
If you are a restaurant owner or store manager, please refer to it.
Contents
- 1. The need to create a website (homepage) for restaurants
- Search anytime, anywhere
- A lot of information can be transmitted at low cost
- Accurate information about the store can be conveyed
- 2. What is HP (homepage) creation tool?
- 3. Advantages of the free HP (homepage) creation tool
- You can create a HP (homepage) for free.
- No need for specialized knowledge of HP (homepage) creation
- Easy to update HP (homepage)
- Faster speed of completion and publication
- 4. Disadvantages of free HP (homepage) creation tools
- Advertisements will be posted on the HP (homepage)
- have limited functionality
- Weak SEO measures
- 5. [For restaurants] 7 HP (homepage) creation tools that can be started for free!
- WIX
- JIMDO
- webnode
- store pre
- Peraichi
- ALL INTERNET
- 6. Summary
1. The need to create a website (homepage) for restaurants
Search anytime, anywhere
With the spread of smartphones, people have become able to obtain information anytime and anywhere on the Internet.
Therefore, if you open a website (homepage), you will have more opportunities for customers to see information about your store.
In addition, you can increase the number of customers by getting more customers to know the information of the store.
A lot of information can be transmitted at low cost
HP (homepage) does not need to prepare many pages like flyers and pamphlets, so you can send information at a low cost.
In addition, since the HP (homepage) is not a limited space like flyers and pamphlets, it can transmit a lot of information.
Accurate information about the store can be conveyed
Sites that are not managed by the restaurant itself, such as gourmet sites and word-of-mouth sites, may contain incorrect or incomplete information.
However, if you open a website (homepage) that can post correct information, you can let customers know about the shop correctly.
2. What is HP (homepage) creation tool?
The HP (homepage) creation tool is a tool that creates a HP (homepage) using templates for design and configuration.
If you use the HP (homepage) creation tool, you can create a good-looking HP (homepage) without specialized knowledge.
You can easily create HP (homepage) at low cost than asking a production company.
3. Advantages of the free HP (homepage) creation tool
You can create a HP (homepage) for free.
If you ask a contractor to create a website, it will cost hundreds of thousands of yen to millions of yen.
However, free HP (homepage) creation tools can be used without any cost.
For those who can not spend the cost to create HP (homepage), it is a great advantage.
No need for specialized knowledge of HP (homepage) creation
Normally, when creating a website (homepage), specialized knowledge such as programming and design is required.
However, the free HP (home page) creation tool has templates, so you can easily create a HP (home page) without specialized knowledge.
Easy to update HP (homepage)
Since specialized knowledge is not required, you can easily update your HP (homepage) and add/edit information.
It is important to regularly update the information in order to make it a HP (homepage) that can attract customers.
When requesting the production company to update the HP (homepage), the update will be completed after repeated meetings.
However, if you use the HP (homepage) creation tool, you can easily manage the HP (homepage) because there is no need for meetings and other exchanges.
Faster speed of completion and publication
If you request a HP (homepage) production company, it will take about 1 to 2 months to complete.
However, with the HP (homepage) creation tool, you can complete the HP (homepage) in a few hours and publish it immediately.
4. Disadvantages of free HP (homepage) creation tools
Advertisements will be posted on the HP (homepage)
The free HP (homepage) creation tool earns income by placing advertisements on the HP (homepage).
It is a big demerit that another company’s advertisement is posted on your shop’s HP (homepage).
by posting ads
- Ads irrelevant to HP (homepage) are displayed and cause discomfort to users
- Send users away to other companies as they may show competitors’ ads
Cases such as this are also conceivable.
have limited functionality
It is also a disadvantage of the free HP (homepage) creation tool that there are functional restrictions.
For example, there are the following functional restrictions.
- HP (homepage) access analysis is not possible
- I can’t increase the number of pages
- I can’t use my own domain
Although there are differences in functional limitations depending on the tool, it is necessary to understand that there is a limit to what can be done with the free HP (homepage) creation tool.
Weak SEO measures
SEO measures are measures to be displayed at the top of search results.
If the SEO measures are weak, the possibility of finding the HP (homepage) from the search will be low.
5. [For restaurants] 7 HP (homepage) creation tools that can be started for free!
WIX
In “Wix”
- Automatic homepage creation tool “Wix ADI” by AI
- “Wix Editor” for creative people who can edit designs freely
- “Velo” for developers
Since we have prepared three tools, you can create a website in the most suitable way according to the level of the creator.
function
- 500+ templates
- SEO tools
- Generate optimal content by answering simple questions
- Open development platform
- Manage homepage
- Business features for every industry
price
- Basic charge
: Free - Wix Premium Plan
VIP: ¥2,500/month
Advanced: ¥1,300/month
Domain Connection: ¥500/month
JIMDO
By simply answering simple questions, AI will create an appropriate website for your industry and purpose.
Just by choosing the atmosphere and base color of the homepage, you can create a page with an easy-to-read and full-fledged design, and the optimal design will be reflected for each terminal such as PC and smartphone.
SEO measures and SNS cooperation are also possible.
function
- Responsive layout
- Free combination of colors and fonts
- Variety of content
- SNS cooperation
- online shop
- blog
- SEO & access analysis
- Domain & Email
- Fast and courteous support
price
- Jimdo AI Builder
GROW: 1,590 yen per month
START: 990 yen per month
PLAY: 0 yen per month - Jimdo Creator
PLATINUM: 5,109 yen per month
SEO PLUS: 4,110 yen per month
BUSINESS: 2,460 yen per month
PRO: 965 yen per month
FREE: 0 yen per month
webnode
“webnode” site creation allows you to put content in one click, move it wherever you like, and change it whenever you like.
function
- Intuitive editing with one click
- Edit directly from your browser
- Professional domain name registration
- Secure browsing with HTTPS
- Backup function
- smooth loading
- professional email account
- Create multiple email accounts
- no ads
- Supports 24 languages
- Unlimited number of pages
price
free
store pre
For 1,080 yen per month, you can easily select from a wide range of designs and create and update them.
It is also mobile compatible.
function
- Enter text and photos from the admin screen
- Over 100 homepage designs
- Create a mobile site
- Setting up your own domain
price
Monthly fee: 1,080 yen
Initial fee: 3,240 yen
Peraichi
With “Peraichi”, you can publish your website in 3 simple steps: “select a template”, “create content”, and “press the publish button”.
function
- Template selection
- Easy operation of sentences and images
- Automatic optimization of smartphone display
- SSL standard support
- Full professional support
price
Start Plan: 0 yen per month
Light Plan: 980 yen per month
Regular Plan: 1,980 yen per month
Business Plan: 2,980 yen per month
ALL INTERNET
From website creation for corporations to operation, we will propose satisfactory effects and quality with generous support.
It is used by more than 10,000 companies with a customer satisfaction rate of 96.4% (quoted from ALL INTERNET official website).
function
- target analysis
- Market/competition research
- Content planning
- design
- Usability
- catch copy
- Proofreading/Writing
- SEO/SEM measures
- Operation/Analysis/Improvement
price
Initial fee: 0 yen
Monthly fee: Inquiry
6. Summary
This time, I explained the necessity of creating a website (homepage) for restaurants, introducing free HP (homepage) creation tools, and their advantages and disadvantages.
If you are considering introducing a HP (homepage) creation tool, please refer to this article and try using it from the free HP (homepage) creation tool.