[Selected 7 selections] Introducing EFO tools that are perfect for your company Explaining functions and comparison axes!

In recent years, the number of transactions on the Internet has increased.
Therefore, it is important for apparel stores and restaurants to maintain EC malls, and for companies that sell B2B tools to maintain service detail pages.

It is especially important to improve the conversion rate by making it easier for users to use the “input form” used when confirming transactions and filling in inquiries.

This time, I will explain the “EFO tool” that is used at that time.

What is EFO Tool

EFO is an abbreviation for “Entry Form Optimization” and is translated as “Entry Form Optimization” in Japanese.

EFO tools are aimed at optimizing input forms on your website for users and improving conversions.

On corporate e-commerce sites and service/tool ​​details pages, users use input forms when purchasing products or registering as members. You need to secure it and increase your conversion rate.

In other words, improving the user exit rate is very important for closing deals.

There are various reasons why users leave midway, such as the number of items to be entered and the troublesomeness of input, but since the EFO tool has an analysis function, you can analyze the reasons for leaving and improve the input form on a regular basis.

EFO Tool Features

The main features of the EFO tool are the following six.

• Input form creation function
• Input form customization function
• Measurement function
• Analysis function
• Guide navigation function
• SPA compatible functions (various linkages)

Input form creation function

This function creates a form for entering user information.
Input forms are usually created using programming such as HTML and JavaScript.

The EFO tool allows you to create input forms with simple operations without programming knowledge.

Input form customization function

With the EFO tool, you can customize the layout, such as the background color of the input form, and the question items.

Since you can easily improve the input form, you can improve the conversion rate every day.

Measurement function

The EFO tool has a measurement function. Measure what part of the input form the user left and what percentage of the users who accessed the site reached the contract, leading to an improvement in the conversion rate.

Analysis function

The analysis function of the EFO tool has a function to discover improvement points of the input form based on the data obtained by the measurement function and propose improvement measures.

Depending on the tool, there are also tools that allow experts to analyze data and propose improvement plans.

Guide navigation function

The guided navigation function prevents users from leaving midway.

If there is no notification of the reason why the order cannot be confirmed, such as half-width numbers entered in full-width numbers, or if there are many input items, the risk of users leaving the form in the middle increases.

Therefore, EFO tools have a function to “guide the user” so that the user can input without complaint and confirm the purchase.

SPA compatible functions (various linkages)

SPA is an abbreviation for Single Page Application, and is the name of a design structure that configures an application with a single web page.

By using SPA, you can improve the operability of the input form and create a more beautiful user interface.
Furthermore, the combination of SPA and input form will improve the conversion rate.

There is also an EFO tool that can be used in conjunction with the MA tool.

Comparison points of EFO tools

The comparison points of the EFO tool are the following four points.

• Does it have a wealth of measurement and analysis functions?
• Is it easy to customize the input form?
• Price comparison point
• Is it possible to create an input form compatible with smartphones?

Does it have a wealth of measurement and analysis functions?

It is also important to have a wealth of measurement functions that can acquire numerical values ​​such as the number of inputs, the number of errors, and the exit rate, as well as functions to analyze the factors that cause users to leave the input form.

Improving the input form on a daily basis will lead to an improvement in the conversion rate, but in order to improve it, it is necessary to clarify “why” the user left and “what part” of the input form left.

Therefore, as a unique measurement function, there is a tool that measures and analyzes changes in conversion rate due to improvement measures for different input forms. (See Eftra EFO tool introduction)

In addition, there is also a tool where a person with a web analytics qualification is in charge of analysis if measurement and analysis are difficult . (See the Form Assist tool introduction.) In addition to the tools with a wealth of measurement and analysis functions introduced above, we also recommend using tools that offer free suggestions for improvement through customer support.

Is it easy to customize the input form?

We have repeatedly emphasized the importance of improving the input form.
However, even if measurement and analysis can be done, if the input form is not improved quickly, there is a possibility that users who are close to closing the deal may be missed.

The easy-to-customize tool is also recommended for people who are not good at analysis but want to try many improvement measures.

Price comparison point

EFO tool pricing is primarily determined by the number of forms and the number of accesses to the input form.

For example, “With a monthly usage fee of 30,000 yen, you can create 20 forms and access the input form up to 1 million times or less, and if the number of accesses exceeds 1 million, you will be charged on a pay-as-you-go basis.”

In this way, the fee will change depending on the number of access acquisitions and the number of forms created.

EFO tools include tools that charge a flat fee regardless of the number of accesses, and tools that stop counting at the maximum number of page views and allow you to use the input form within your budget.

Compare the price plans of each company carefully and take advantage of free trials if necessary.

Is it possible to create an input form compatible with smartphones?

In recent years, not only has the number of smartphone users increased, but there has also been a significant increase in the number of users making inquiries through e-commerce sites and official corporate websites.

Therefore, companies need to create pages not only for desktops but also for smartphones.

In addition, input forms that are only compatible with desktops may cause users to feel that they are “difficult to see” or “hard to handle” on smartphones, which may lead to lower conversions.

Therefore, let’s aim to improve the conversion rate by utilizing the EFO tool that allows you to create pages that are compatible with smartphones.

Make good use of EFO tools and optimize your forms to ensure users convert.

[7 carefully selected] EFO tool introduction

EFO CUBE

Features (functions)

• Help with form input by highlighting required items and displaying errors ( 26 types of input assistance functions )
• User error and withdrawal rate can be acquired for each item ( 12 types of data analysis functions )
• Full introduction and post-installation support
• With automatic report function
• Free smartphone compatibility of the site

price

Initial cost free
Support cost free
Monthly fee ¥50,000/month (1 domain)

Eftra EFO

Features (functions)

• 22% improvement on average for “implementation only”
• Guide navigation function (notifies the number of remaining items in the form in real time)
• 15 minutes until introduction (realization of speedy improvement cycle)
• Reliable system operation (constant monitoring 24 hours a day, 365 days a year)
• Equipped with an automatic effect comparison function
• Numerical values ​​such as the number of inputs, the number of errors, and the exit rate can be obtained
• Automatic measurement and report display of essential indicators for form improvement

price

¥30,000 / domain

Main functions and option fees
Account opening ¥ 0
Initial setting ¥ 30,000 ~ / Form
Setting change ¥ 10,000 ~ / Form
Contract period 6 months ~
Maximum number of forms 20 forms and 1 million PV per month

Form Assist

Features (functions)

• At-a-glance interface
• Easy to change the appearance of the input form
• You can leave the analysis to your company’s dedicated staff who holds a web analytics qualification.
• Customization and A/B test settings can be left to us

price

inquiry

Gyro-n

Features (functions)

• Settings can be left to the support desk
• Fully compatible with smartphones
• Suggestions for improvement with detailed logs
• Auto input with Yahoo!/facebook ID
• In addition to the number of error occurrences and exit data, it is possible to analyze the timing and conditions of error occurrence.
• Implementation in MA cooperation form and SPA compatible form

price

inquiry

formy

Features (functions)

• Free trial available
• The price is one price (the price does not change even if the number of accesses to the site or the number of document requests increases)
• Easy form creation
• Data collection and analysis made easy
• Easy to improve your form
• Implementation on SPA-enabled forms

Fee
6000 yen/month

Easy Entry

Features (functions)

• Easy to use, not too many functions
• Measurement function (form performance, exit page, error details, reaching input items)
• Adjust cursor position
• The budget is stable because the measurement stops at the maximum number of page views

price

See below for EasyEntry pricing

EFOcats

Features (functions)

• 1 screen 1 question
• A tool designed by researching user psychology when visiting a site
• Developing an input form optimized for smartphones
• It is possible to create forms that are intuitive and easy to use and can be entered without stress .
• Equipped with input support and exit prevention functions
• Analysis function (report by period (daily/monthly), report by item, report by device, period comparison)

price

Monthly usage fee
SP site optimization plan 30000 yen/domain
SP site + PC site optimization plan 50000 yen/domain

summary

This time, I mainly explained about EFO tools by introducing tools and introducing comparison points.

Don’t just use the EFO tool, create an input form that users don’t feel dissatisfied with every day through measurement and analysis, and improve your conversion rate.